Orange Mood
Beauty of paper, simplicity of sign, emotion of words, care of things.
To invent happy stationery you need: joy, orange, ideas and quality materials. In each Orangioia object I personally create and take care of every aspect: the idea, the design, the choice of materials and the production. In some particular lines there is also a manual artisan intervention of watercolouring or embroidery on paper.
I have always thought that my emotions could be an impalpable weak point... Then it happens to see them living in a drawing, which can represent all their strength.
I have a laboratory, a magical corner, a slice of the world where I can dedicate myself to illustration and paper. There is an intimate vision, in which anyone can mirror themselves, precisely through illustrated objects that can tell, outside of homologation, the knowledge of the hand, the attention to detail and so much delicate attention to things aimed at people.
Small symbolic objects that try, every day, to renew the wonder of what is too often taken for granted, creating a pause in the frenzy of modern rhythms.
Beauty lies in designing and taking care of every single detail of each single object: the creative idea, the illustration, the graphics, the words and the choice of materials for the creation and production.
I build a very small, light world, like the stroke of an ink on a shining table.
A loose shoe, a flying house, people swinging on wires…and again lines that play drawn on a rough and thick sheet. Paper is the queen, essential design, thin line, with words that reinforce concepts and emotions.
It all starts from a button, a symbolic seal of the heart, poised between dreams and life. Dots and lines, colors and threads, signs that chase each other on the surface of the paper to compose themselves into illustrations that release light, and to break down into Signs that transform into Dreams.
I like that design and beauty can be brought to simple objects of common use, so that they do not remain sterile and inert over time and in the daily chaos but can give lightness and good humor.
Notebooks, diaries, pencils and many other objects that want to speak to the eyes and the heart with the intent of making beauty walk.
Over the years I have followed a creative path full of stimuli: art high school, specialized school in illustration, degree in Communication Sciences, passing through work in a graphics and advertising agency, finally defining the need for my own creativity between illustration, craftsmanship and design , which led me to the creation of my own small personal brand.
Even today I continue to believe (especially in this world that pushes the purchase of objects of all kinds) that that thin orange thread that ties me to fantasy is the full value of emotions. I am certain that it can show itself in the everyday life of objects of common use, through the dearest subjects created by me and in which I tell my story: a notebook for notes, a placemat for breakfast, a bookmark for the reading of the moment.